Advertising sin and sickness : the politics of alcohol and tobacco marketing, 1950-1990 / Pamela E. Pennock.

DeKalb : Northern Illinois University Press, [2007], ©2007.

viii, 282 pages : illustrations ; 24 cm.

Includes bibliographical references (p. [231]-275) and index.

Introduction : health, morality, and free speech -- The failed fight to ban alcohol advertising, 1947-1958 -- Temperance and mass society -- The industries' regulatory response -- Legislative battles: politics and rhetoric -- The battle to regulate cigarette marketing, 1960s -- Emergence of the postwar antismoking movement -- The warning label debate -- The next push : restricting advertising -- The new temperance movement and alcohol marketing restrictions -- 1970s and 1980s -- The political, legal, and scientific context of regulation -- Policy contests: warning labels and advertising controls -- Conclusion: the elusive quest for restraints.