Communicating health risks to the public : a global perspective / Dawn Hillier.

Aldershot, England ; Burlington, VT : Gower, [2006], ©2006.

xv, 145 pages : illustrations ; 25 cm

Includes bibliographical references (p. [121]-137) and index.

View from the global village -- Cultural meaning of risk -- How do we perceive risks? -- The art and science of health risk communication -- The amplification of risk : styles and approaches to contemporary health risk communication -- Fast cars and cool cigarettes : resilience of risky behaviour in young people -- Risk communication and the media -- Social life of risk communication -- Communication shapes the world.