Magic cook book and housekeepers guide / E.W. Gillett Co. Ltd.

Recipe booklet advertising E.W. Gillet Co.'s 'Magic Baking Powder'. The front cover has an illustration of 5 jolly, fat chefs in white caps, aprons etc., prancing in a line against a yellow background, with the title in red, each holding a can of the powder. The product is shown on the back and the new 1912 factory is illustrated on the inside back cover. Much is made of the fact that the powder contains no alum or albumen.