Building a buzz : libraries & word-of-mouth marketing / Peggy Barber and Linda Wallace.

  • Barber, Peggy.
Date:
2010
  • Books

About this work

Publication/Creation

Chicago : American Library Association, 2010.

Physical description

xii, 95 pages : illustrations ; 28 cm

Contributors

Bibliographic information

Includes bibliographical references and index.

Contents

Word of mouth vs. word-of-mouth marketing -- The power of word-of-mouth marketing -- How to build a buzz -- When and where to buzz -- WOMM at work : reports from the front lines -- Power pack.

Languages

Subjects

Where to find it

  • LocationStatusAccess
    Closed stores
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Identifiers

ISBN

  • 9780838910115
  • 0838910114