[Report 1963] / Medical Officer of Health, Worcestershire / County of Worcester County Council.

Worcestershire (England). County Council.

Date:: 1963

Catalogue details

Licence: Attribution 4.0 International (CC BY 4.0)

Credit: [Report 1963] / Medical Officer of Health, Worcestershire / County of Worcester County Council. Source: Wellcome Collection.

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if they still remember the visit”. 25. I would be pleased at a date in the near future to make use of your film and the flannelgraph, as I intend following up the visit personally with the pupils”. B. 26. ”The students appear doubtful of the permanent effect of such lectures. Anything that can be done to break the association of ideas between smoking and adult behaviour would, I think be particularly valuable.” 27. ”The Campaign fails to make any lasting impression on the heavy smoker and possibly new means of persuasion should be investigated. At this college more boys smoked than girls. Girls were generally more impressed with the Campaign than the boys. Students who smoke think it more adult to do so”. 28. ”One or two of the senior boys said that it would have been better if the film had rammed home the message with greater force”. 29. It was felt by some people (staff largely) that the film did not have enough bite to achieve its object”. 30. ”It is particularly interesting to note that the recent published images of both Mr. MacMillan and Mr. Wilson presented them as men ’’devoted to their pipes. 31. I do notice that beys and girls who did not smoke when they were at school do so almost immediately when they begin work. This appears to be the critical age”. 32. There were the expected assertions from both boys and girls that they would never take up smoking but one knows that some would succumb when mingling with others after leaving school”. 33. Several were quick to appreciate that a conflict as this between those who seek to reduce smoking or those who either deliberately, or unintentionally, (through allowing smoking on television programmes - as the children put it) promote the practice”. C. 34. Before the visit the division of the class into smokers, etc., revealed 5 smokers, 5 sometimes, 18 non-smokers. After the visit the figures were 5, 0 and 23 respectively. 35. Four of the 150 who saw the film were upset and had to leave the room”. 36. One father has given up smoking as result of daughters report”. 37. With four exceptions all were determined never to start smoking. 38. All the forms were greatly impressed (without exception) and declared that they would never begin smoking. One girl who confessed she smokes said she would stop immediately.