Books for sale : the advertising and promotion of print since the fifteenth century / edited by Robin Myers, Michael Harris and Giles Mandelbrote.

Date:
2009
  • Books

About this work

Description

"Study of book history focused on the promotion and advertising of printed materials. Part of Publishing Pathways series. Collection of 8 essays that look at the advertising and marketing techniques of booksellers and publishers from the 15th to the 20th century in the western world"--Provided by publisher.

Publication/Creation

New Castle, DE : Oak Knoll Press ; London : British Library, 2009.

Physical description

xvi, 191 pages : illustrations, maps ; 24 cm.

Bibliographic information

Includes bibliographical references and index.

Notes

Includes an article by Julianne Simpson, Rare Books Librarian, Wellcome Trust.

Contents

Sale advertisements for books printed in the fifteenth century / Lotte Hellinga -- Selling the Biblia Regia: the marketing and distribution methods for Christopher Plantin's polyglot Bible / Julianne Simpson -- Printed advertisements: some variations in their use around 1700 / Michael Harris -- Advertising books in eighteenth-century Paris: evidence from Waddesdon Manor's trade card collection / Phillippa Plock -- Many good books: advertising and the book trade in early nineteenth-century Ireland / Charles Benson -- From protection to promotion: the uses of the book jacket / Alan Powers -- The use and effect of literary prizes in the late twentieth century / Peter Straus -- Advertising books online: yesterday, today and tomorrow / Udo Göllmann.

Languages

Where to find it

  • LocationStatus
    History of Medicine
    YHH /MYE
    Open shelves

Permanent link

Identifiers

ISBN

  • 9781584562658
  • 158456265X
  • 9780712350853
  • 0712350853