Images and advertising : four essays / Iain Beavan [and others].

Edinburgh : Merchiston Pub., 2002.

xii, 82 pages ; 22 cm.

At head of title: Scottish Centre for the Book.

Includes bibliographical references.

Foreword / Alistair McCleery.-- Advertising judiciously: Scottish nineteenth-century publishers and the British market / Iain Beavan.-- Corporate images, 1886: advertising at the International exhibition of industry, science and art / Rosemary Addsion.-- "Something for the ladies": advertising to nurses in Britain, 1887-1939 / Elaine Thomson.-- The case for shortbread: the presentation of national and regional identity in biscuit manufacturers' Christmas catalogues / Heather Holmes.